MICHAEL GABRIELS

Initial consultation – We clarify your goals, target audience, required features and timelines.

Theme selection or custom build– We help you decide whether to use a premium theme or create a fully custom one from scratch.

Design and customization– We design and customize layouts, sections and UX so the store looks consistent with your brand.

App integration– We connect and configure essential apps to extend your store’s functionality.

Shipping and payment setup– We configure shipping zones, rates, taxes and payment gateways for a smooth checkout.

Content and product setup– We structure collections, add products, and format copy and visuals.

Documentation and training– We prepare simple documentation and give you clear instructions.

Post‑launch support– We monitor the first period after launch and fine‑tune based on user behavior.

Brand and audience analysis – We study your visual identity, values and target audience to understand how your store should feel and communicate.

UX strategy – We define user flows, key pages and navigation logic to make the journey from landing to checkout intuitive.

Custom visual concepts – We design custom layouts, typography, color system and components aligned with your brand.

Responsive design – We ensure the store looks and works perfectly on mobile, tablet and desktop.

Design handoff and implementation – We convert the design into a functional Shopify theme or adapt your existing theme to match the new style.

Testing and adjustments – We test usability, fix visual inconsistencies and refine details based on your feedback.

Business needs discovery – We analyze your operations: inventory, logistics, marketing, customer service, analytics and more.

App research and selection – We choose the most suitable apps for your goals (inventory, shipping, subscriptions, loyalty, reviews, email, etc.).

Configuration and customization – We configure each app for your workflows, adjust settings and connect it to your existing systems where possible.

Тechnical integration – We integrate apps with your theme and data, making sure they work together without conflicts.

Testing and QA – We check how apps affect performance, UX and checkout, and fix any issues.

Training and documentation – We show your team how to use the apps effectively and document key processes.

Technical performance audit – We review load times, server response, blocking resources and theme structure to identify bottlenecks.

Image optimization – We compress and convert images to modern formats, set up lazy loading and optimize media for different devices.

Code optimization – We clean up and minify CSS, JavaScript and HTML, remove unused scripts and reduce unnecessary requests.

Browser caching setup – We configure caching so returning visitors see your site faster.

CDN implementation – We connect and configure a Content Delivery Network so assets load from the nearest servers worldwide.

Mobile performance tuning – We check performance on mobile devices and optimize for fast loading and smooth interaction.

Final report – We provide a before/after overview with clear results and recommendations for maintaining performance.

Store analysis – We review structure, navigation, product pages, cart and checkout to spot friction points.

User behavior review – We analyze how visitors move through the site and where they drop off.

Purchase path optimization – We propose ways to shorten and simplify the path to purchase, from first click to order confirmation.

Content and messaging review – We evaluate product copy, visuals, CTAs and trust elements, and suggest improvements for clarity and persuasion.

Technical and speed check – We identify technical issues that affect experience and conversions.

Actionable report – We deliver a structured report with prioritized recommendations and next steps.

Onboarding and status review – We review your current setup, pain points and priorities for ongoing work.

Bug fixing and troubleshooting – We quickly diagnose and resolve technical issues, theme conflicts and app errors.

Third‑party app updates – We safely update and reconfigure third‑party apps to keep everything working smoothly.

Functional and design updates – We implement new features, sections and design tweaks to keep your store modern and effective.

Monitoring and mini‑audits – We periodically review performance and UX to catch problems early.

Regular communication – We agree on a communication format (tickets, chat, calls) and keep you informed about all changes.

Migration planning – We clarify what needs to be migrated: customers, orders, products, collections, pages and more.

Data export and cleanup – We export data from your current platform and clean it so it fits Shopify’s structure.

Customer data migration – We import customer accounts and details while respecting privacy and security requirements.

Order history migration – We transfer past orders so you keep a full purchase history.

Product and collection migration – We move product details, images, variants and rebuild your collection structure.

Theme and design setup – We configure a new design on Shopify that reflects your previous branding or improves it.

Testing and launch – We test all key flows and then switch traffic to the new Shopify store with minimal downtime.

Process mapping – We analyze your current workflows: order processing, fulfillment, emails, customer service, inventory and marketing.

Tools and flow selection – We choose the right automation tools (Shopify Flow, Klaviyo, email platforms, CRM and others) and define which steps to automate.

Workflow setup – We create automated flows for tasks like order status emails, abandoned carts, post‑purchase follow‑ups, customer segmentation and internal notifications.

Data integration – We connect apps and systems so data moves automatically between them without manual work.

Testing and optimization – We test each automation, monitor the first results and improve logic where needed.

Training and handover – We explain how the automations work, how to edit them and what metrics to track.

Business and audience research – We study your offer, positioning and target audience to define clear advertising goals.

Strategy development – We build a funnel strategy: awareness, consideration and conversion campaigns tailored to your budget.

Technical setup – We configure Business Manager, pixels, events and conversions tracking.

Creative production and campaign launch – We create compelling ad creatives and copy, structure campaigns and ad sets, and launch them.

Optimization and scaling – We analyze results, test audiences and creatives, and scale the best‑performing campaigns.

Reporting and insights – We provide clear reports with conclusions and practical recommendations for business growth.

Strategy & audience research – We define your brand voice, target audience and the platforms that fit your store.

Content & creatives – We build a monthly content calendar with scroll-stopping posts, reels and stories designed to sell.

Publishing & community – We post consistently and engage your audience to grow reach, followers and trust.

Reporting & growth – Monthly analytics on reach, engagement and conversions, with continuous optimization.

Technical SEO – Site speed, crawlability, schema and clean indexation so Google (and AI search) can read and rank your store.

On-page optimization – Keyword-mapped titles, meta and content built around real buyer intent across your key pages.

External link building – Quality backlinks from relevant, authoritative sites to grow your domain authority and rankings.

Reporting & growth – Monthly tracking of rankings, organic traffic and conversions, with continuous optimization.