Case Study

MICHAEL GABRIELS

is a third-generation family-owned jewelry retailer based in New York City, blending rich heritage with modern innovation for conscious buyers. It offers expertly crafted pieces featuring both mined and lab-grown diamonds that surpass industry standards through its e-commerce platform.

Platform
Shopify
Year
2024
Niche
Fine Jewelry / Lab-Grown Diamonds
MICHAEL GABRIELS

Details

Real results of work with brands on social media. Numbers that speak for themselves.

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Fine Jewelry / Lab-Grown Diamonds

FINE JEWELRY E‑COMMERCE

The online store is built for informed, value‑driven customers seeking transparent, ethically sourced lab‑grown and natural diamonds. Collections span engagement rings, wedding bands, earrings, pendants, tennis bracelets, and custom pieces.

MICHAEL GABRIELS screenshot
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Fine Jewelry / Lab-Grown Diamonds

PRODUCT RANGE & CUSTOM DESIGN

Signature lines highlight best‑selling lab‑grown diamonds, IGI‑certified stones, and made‑to‑order designs tailored to each client’s budget and style. Services also include remounting heirloom jewelry, giving family stones a new life in contemporary settings.

MICHAEL GABRIELS screenshot
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Fine Jewelry / Lab-Grown Diamonds

CUSTOMER EXPERIENCE

Customers can shop online with free express shipping and returns or book private appointments at the downtown Manhattan showroom. The team guides clients through stone selection, design details, and financing options like Affirm and Shop Pay while keeping the feel of a trusted family jeweler.

MICHAEL GABRIELS screenshot
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Fine Jewelry / Lab-Grown Diamonds

TECHNICAL IMPLEMENTATION

The e‑commerce experience is organized around clear collections and filters by diamond shape, carat weight, color, clarity, and metal type. Custom request forms, integrated payments, and FedEx Express logistics support a smooth purchase journey across the US and Canada.

MICHAEL GABRIELS screenshot
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Fine Jewelry / Lab-Grown Diamonds

UX/UI DESIGN

A bold black backdrop, minimal layout, and high‑impact jewelry photography emphasize diamond brilliance and modern luxury. Prominent calls to action like “Design Your Own” and “Book an Appointment” sit alongside trust‑building content on diamond origin, guarantees, and sustainability.

MICHAEL GABRIELS screenshot
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Fine Jewelry / Lab-Grown Diamonds

RESULTS

The platform extends a New York showroom legacy to a wider online audience while preserving the intimacy of a third‑generation jewelry house. Combining lab‑grown and mined diamonds, a refined buying journey, and strong customer reviews positions MICHAEL GABRIELS as a go‑to destination for modern fine jewelry.

MICHAEL GABRIELS screenshot
[Client Testimonial]
Outstanding work on our MICHAEL GABRIELS e-commerce platform! The team beautifully showcased our third-generation heritage with modern innovation, highlighting mined and lab-grown diamonds that exceed standards. Customer trust soared, with a 25% sales lift in weeks-truly exceptional!

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