Case Study

HERMOSA

Hermosa is a Charleston, South Carolina jewelry brand that designs and assembles its pieces by hand, runs two stores in Charleston and Mt. Pleasant and was the first in the city to offer permanent jewelry. MILEDEVS improved its existing Shopify store: product reviews and a highlights block on product pages, a repaired Google Shopping feed, a speed optimization pass and mobile fixes.

Platform
Shopify
Year
2024
Niche
Handcrafted Jewelry

Details

Real results of work with brands on social media. Numbers that speak for themselves.

1
Handcrafted Jewelry

CRO & STORE SUPPORT

Ongoing improvements to Hermosa's existing Shopify store on the Focal theme, with no redesign: trust blocks on product pages, a Google Shopping feed fix, faster loading, mobile fixes and a cookie consent banner.

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2
Handcrafted Jewelry

PRODUCT REVIEWS

Product pages got customer reviews through a free app: a star rating under the price, a Customer Reviews block with a form for new reviews, and moderation of every review from the Shopify admin.

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3
Handcrafted Jewelry

FEATURE HIGHLIGHTS

A highlights band on product pages answers the usual questions before purchase: free pickup at the Charleston stores, gift wrapping at checkout, call or text numbers for both stores and an email contact.

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4
Handcrafted Jewelry

GOOGLE SHOPPING FEED

New products had stopped reaching Google Merchant Center after the store was connected. The product feed was fixed, so new arrivals sync to Google again and can show in Google Shopping with the rest of the catalog.

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5
Handcrafted Jewelry

SPEED & MOBILE FIXES

A loading speed check and optimization pass across the store, plus mobile fixes: collection sorting on phones used to show only an overlay and now opens a working Sort by panel.

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6
Handcrafted Jewelry
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[Client Testimonial]
We knew exactly what we wanted — and they made it real. They didn't just follow specs; they pushed every element to perform.

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