Case Study

TOUGHOOK

Toughook sells unbreakable, non-protruding nylon coat hooks and multi-hook rails, made in the USA, to schools, offices, churches and homes. MILEDEVS built a standalone product landing page for its coat rails, with a rail configurator that sends every order straight to Shopify checkout.

Platform
Shopify
Year
2024
Niche
Coat Hooks & Rails

Details

Real results of work with brands on social media. Numbers that speak for themselves.

1
Coat Hooks & Rails

PRODUCT LANDING PAGE

A standalone landing page coded from the design: a full-width hero with the headline and a Shop Now button that scrolls to the product box, plus trust badges for Made in USA, free shipping and the 88 lb rating.

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2
Coat Hooks & Rails

RAIL CONFIGURATOR

Shoppers choose a white or oak rail and three, six or nine hooks, and the preview and variant follow every choice. Buy Now skips the cart and opens Shopify checkout, with a separate link for tax-exempt schools.

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3
Coat Hooks & Rails

HOOK-BY-HOOK COLORS

Each hook can have its own color: pick a swatch and tap a hook, open a picker for one position, apply one color to all hooks or shuffle random colors. Every hook's color is passed to the order.

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4
Coat Hooks & Rails

BENEFITS, REVIEWS & FAQ

Below the product box sit benefit cards with a Back to product button, a customer reviews slider, an FAQ accordion on capacity, colors, installation, shipping and origin, and a sample request block for buyers who are not sure yet.

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5
Coat Hooks & Rails

MOBILE VERSION

On phones the hero, rail preview and options stack into one column with large swatches and buttons, and the layout was checked at tablet and phone widths so the page never scrolls sideways.

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6
Coat Hooks & Rails
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[Client Testimonial]
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