Case Study

SALAY ESSENTIALS

SALAY Essentials is a US skincare brand of botanical oils and serums for face, body, hair and shaving, made in small batches and sold in amber glass bottles and gift sets. MILEDEVS built its Shopify store from an empty account and carried it through the rebrand from Florika to SALAY Essentials.

Platform
Shopify
Year
2024
Niche
Botanical Skincare

Details

Real results of work with brands on social media. Numbers that speak for themselves.

1
Botanical Skincare

PREMIUM STOREFRONT

A minimal storefront built from a prototype the client approved: a gold-lit hero with two calls to action, a rotating announcement bar, the SALAY Essentials Standard block, category tiles and bestsellers and new arrivals sliders.

Add case image
2
Botanical Skincare

CARE CATEGORIES

The client’s category structure runs through the menu, footer and homepage tiles, one product can sit in every routine it fits, filters open in a drawer and collection pages carry short descriptions.

Add case image
3
Botanical Skincare

PRODUCT PAGES

Product pages show the gallery in a fixed order on a beige background so labels stay readable, long descriptions split into accordions the team edits in the admin, and hand-picked Complete the ritual pairings.

Add case image
4
Botanical Skincare

GIFT SETS & REBRAND

Three-bottle trios are regular products that fill the Gift Sets collection by tag and show the saving against buying separately, and the whole store moved from the Florika name to SALAY Essentials: logo, texts, images and domain.

Add case image
5
Botanical Skincare

MOBILE SHOPPING

On phones the product gallery swipes with thumbnails below, collection grids get quick add buttons, filters and sorting open from one Filter and sort drawer, and the header keeps the menu, search and cart.

Add case image
6
Botanical Skincare
Add case image
[Client Testimonial]
We knew exactly what we wanted — and they made it real. They didn't just follow specs; they pushed every element to perform.

Fix, build, or scale your store.

get started now

No long proposals.

No wasted time.

Just expert execution that drives results.