Case Study

ROCCO

ROCCO Marbella is a designer fashion boutique on the Costa del Sol, selling menswear, womenswear, sunglasses and shoes under the line “Dreamt in Paradise, Made in Italy”. MILEDEVS designed and built its Shopify store: a campaign-led homepage with the brand film, full-screen category tiles, a catalog moved over from the brand’s previous store and a checkout set up for European customers.

Platform
Shopify
Year
2024
Niche
Designer Fashion

Details

Real results of work with brands on social media. Numbers that speak for themselves.

1
Designer Fashion

CUSTOM SHOPIFY STORE

Full build of the ROCCO Marbella store on Shopify: a minimal header with wishlist and account, a campaign hero with the brand film, collection and product templates, a footer with a first-order newsletter offer and launch on the brand’s domain.

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2
Designer Fashion

FULL-SCREEN CATEGORY TILES

The homepage works like a lookbook: every category is a full-screen photo tile, two or three per row on desktop and one per screen on phones, and collection names stay pinned while the shopper scrolls.

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3
Designer Fashion

CATALOG MIGRATION

Products were moved over from the brand’s previous Shopify store, renamed to a clean naming scheme, given sizes in bulk and grouped into men’s, women’s, sunglasses and shoes collections, with size guides only where they apply.

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4
Designer Fashion

EUROPEAN MARKETS & CHECKOUT

Multi-currency prices, English, Spanish and German versions and a region and language switcher in the header, plus a checkout configured for EU shipping, returns and payments with Apple Pay, Google Pay, PayPal and Klarna.

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5
Designer Fashion

MOBILE EXPERIENCE

A separate hero film cut for phones, category tiles that fill each screen, and image fixes so collections render cleanly in iPhone Safari and in-app browsers such as Telegram.

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6
Designer Fashion
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[Client Testimonial]
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