Case Study

OOPS NAILS

Oops Nails is a Barcelona shop and official distributor of professional nail supplies, from gel polish and builder gels to nail drills, lamps and tools, shipping across Spain and the EU. MILEDEVS redesigned the store’s homepage, moved it to the current version of its Shopify theme and implemented technical SEO across collections, products, the blog and service pages.

Platform
Shopify
Year
2024
Niche
Professional Nail Supplies

Details

Real results of work with brands on social media. Numbers that speak for themselves.

1
Professional Nail Supplies

HOMEPAGE REDESIGN

A new homepage designed and rebuilt in Shopify section by section: the rotating promo slider gave way to a static hero with two calls to action and a strip covering shipping, payment, delivery and official distribution.

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2
Professional Nail Supplies

CATEGORY & BRAND BLOCKS

Below the hero: category tiles in one visual style, featured brands with a logo strip, a seQura pay-later block, the nail academy, a help FAQ and the Barcelona store, replacing the long run of promo sliders and text blocks.

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3
Professional Nail Supplies

TECHNICAL SEO

Meta title and description templates for collections, products, brand pages and blog posts, with hand-written text taking priority, fixed H1 headings, breadcrumbs and filtered or sorted collection URLs kept free of duplicate SEO text.

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4
Professional Nail Supplies

FAQ & TRUST PAGES

A questions and answers page with FAQ structured data in Spanish, English and French, About us and terms of sale pages, store policies moved to Shopify’s built-in policy pages and broken product URLs redirected.

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5
Professional Nail Supplies

MOBILE HOMEPAGE

On phones the new homepage opens with the hero, both buttons and the benefits list, category tiles sit in two columns, and the WhatsApp and loyalty buttons appear only after scrolling past the hero.

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6
Professional Nail Supplies
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[Client Testimonial]
We knew exactly what we wanted — and they made it real. They didn't just follow specs; they pushed every element to perform.

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