Case Study

MASSETE

Massete is a jewelry brand selling 10K, 14K and 18K gold and sterling silver pieces for children, teens and adults, from birthstone and engravable designs to ID bracelets and cufflinks, and ships across the US and Canada. MILEDEVS worked on its existing Shopify theme: variant images that follow the chosen stone, native product options, a clear engraving add-on and USD and CAD pricing.

Platform
Shopify
Year
2024
Niche
Gold & Silver Jewelry

Details

Real results of work with brands on social media. Numbers that speak for themselves.

1
Gold & Silver Jewelry

SHOPIFY THEME DEVELOPMENT

Theme development on Massete's existing Shopify store for the US and Canada: galleries that follow the chosen stone, product options built into the theme, clear engraving and currency in the cart, and a collection page with FAQ markup for search.

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2
Gold & Silver Jewelry

VARIANT IMAGE SYNC

Picking a birthstone could open the wrong photo, such as a blue stone for a pink choice, and clicks on thumbnails broke the gallery. Now each stone brings up its own photos, and the general product shots stay in place.

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3
Gold & Silver Jewelry

NATIVE PRODUCT OPTIONS

Product options ran on a paid app. After a review of the catalog, the option blocks, such as birthstone swatches, were rebuilt in the theme to look and work the same, so the app could be switched off.

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4
Gold & Silver Jewelry

ENGRAVING ADD-ON

Free engraving appeared in the cart as a separate $2,500 product. It now reads as an add-on to the piece, with no stray price or image, and the cart shows engraving as part of the item it belongs to.

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5
Gold & Silver Jewelry

USD & CAD CURRENCY

A market switcher in the header lets shoppers choose US or Canadian dollars. Product pages and the cart always show the currency code, and the chosen currency now carries through to the cart.

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6
Gold & Silver Jewelry
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[Client Testimonial]
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