Case Study

LIVETTA

Livetta is an Australian label for women's occasion wear, from maxi and mini dresses to sets, lingerie and swimwear, selling worldwide in local currencies and eight languages. MILEDEVS developed linked colour swatches for its Shopify theme: every colour stays a separate product with its own page, while shoppers switch colours right from product cards and product pages.

Platform
Shopify
Year
2024
Niche
Women's Occasion Wear

Details

Real results of work with brands on social media. Numbers that speak for themselves.

1
Women's Occasion Wear

LINKED COLOUR SWATCHES

Livetta lists every colour of a dress as its own product. We built a grouping system for the Shopify theme that links these products together, so shoppers move between colours while each one keeps its own listing.

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2
Women's Occasion Wear

SWATCHES ON PRODUCT CARDS

Product cards in collections show a photo swatch for every colour in the group, with the current colour outlined. A tap on a swatch leads straight to that colour, so shoppers see the full range without opening each product.

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3
Women's Occasion Wear

COLOUR GROUP ON PRODUCT PAGES

Product pages get a Colors block with photo swatches and colour names above the size picker. Choosing a colour opens its own page with the matching gallery, sizes and price, keeping the layout steady between colours.

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4
Women's Occasion Wear

METAFIELD-BASED SETUP

Colour groups were moved to product metafields, so new listings join their group from the Shopify admin without touching code. Each colour keeps its own URL, photos and reviews, and still appears in colour collections.

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5
Women's Occasion Wear

MOBILE EXPERIENCE

Swatches were tested and fixed on real phones, where second images on cards once loaded blank after a swatch tap. On mobile the swatches wrap neatly under each card and the colour group sits above sizes on product pages.

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6
Women's Occasion Wear
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