Case Study

FLUFFYPUPPY

FluffyPuppy is a US online pet store with beds, car seats, toys, harnesses, leashes and grooming essentials for dogs and cats, shipped free across the USA. MILEDEVS took on technical SEO and conversion work on the live Shopify store: canonical and meta fixes, accessible product grids, size charts for every product, a click-to-copy promo bar and Lighthouse-led speed improvements.

Platform
Shopify
Year
2024
Niche
Pet Supplies

Details

Real results of work with brands on social media. Numbers that speak for themselves.

1
Pet Supplies

TECHNICAL SEO & CRO

A technical SEO pass on the live store: canonical URLs fixed across pages, including a wrong canonical carried over from the previous theme, plus a broken-link audit, nofollow on social links and a clean heading hierarchy.

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2
Pet Supplies

ACCESSIBLE PRODUCT GRIDS

Homepage and product-page grids got proper button markup and descriptive link text instead of a generic “Learn more”, collection images got alt text, and duplicated images and links were cleaned up across the store.

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3
Pet Supplies

PRODUCT SIZE CHARTS

Every product can carry its own size chart, built as a fully editable table of up to ten by ten cells or uploaded as an image, and shoppers open it from a Size link next to the variant pickers.

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4
Pet Supplies

BLOG & MARKET META

Blog posts gained canonical URLs, visible titles and a proper H1 and H2 structure, while products received unique SEO titles and meta descriptions for six markets that crawlers and audit tools now read correctly.

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5
Pet Supplies

PROMO BAR & SPEED

A promo strip with a click-to-copy discount code and a confirmation message, a mobile header that no longer shifts while loading, and Lighthouse-led speed work that defers non-critical scripts until the page has loaded.

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6
Pet Supplies
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[Client Testimonial]
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