Case Study

FARFIE

F(A)RFIE is a Ukrainian streetwear label that releases its clothing in named drops, from heavyweight washed hoodies and tracksuits to swimwear and accessories. MILEDEVS designed and built its Shopify store: a campaign-led homepage, drop merchandising, product pages with payment in installments and a cart drawer with a free-shipping progress bar and add-ons.

Platform
Shopify
Year
2024
Niche
Streetwear

Details

Real results of work with brands on social media. Numbers that speak for themselves.

1
Streetwear

CUSTOM SHOPIFY STORE

A storefront in the label’s strict black-and-white style: seasonal campaign collages and banners, a menu that lists categories next to named drops, collabs and a Mystery Box, and a separate domain for orders from abroad.

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2
Streetwear

DROP MERCHANDISING

Each drop gets its own banner, a shoppable product row and a collection page, with Premium and 450gsm badges, available sizes and prices shown right on the product cards.

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3
Streetwear

PRODUCT PAGE & INSTALLMENTS

Product pages combine large photo galleries, feature tags such as 450 GSM or vintage wash, low-stock notes, a size chart, delivery perks and payment in three installments with monobank.

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4
Streetwear

CART DRAWER & UPSELLS

A slide-out cart shows how much is left to free shipping, suggests add-ons such as sock packs with one-tap adding and lists the payment options, from monobank to Apple Pay and Google Pay.

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5
Streetwear

MOBILE EXPERIENCE

On phones the campaign collages fill the screen, drop rows scroll sideways, and product pages stack sizes, the add-to-cart button and delivery details in one clear column.

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6
Streetwear
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[Client Testimonial]
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