Case Study

ENCANTO

ENCANTO is the Spanish online store of CTR GROUP, a professional makeup brand whose brushes, brow tools, palettes and lashes are made for makeup artists, selling across Europe and beyond. MILEDEVS designed and built the Shopify store on a custom theme, with multi-language and multi-currency selling, an in-house AI shopping assistant, Beauty Box sets and detailed product pages.

Platform
Shopify
Year
2024
Niche
Professional Makeup Tools

Details

Real results of work with brands on social media. Numbers that speak for themselves.

1
Professional Makeup Tools

CUSTOM SHOPIFY STORE

A custom theme on a reworked Dawn core: editorial hero, brand trust block, category tiles, sliders for bestsellers, new arrivals and Beauty Boxes, product tutorials and a shopper FAQ on the homepage.

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2
Professional Makeup Tools

MULTI-LANGUAGE & CURRENCY

Translated storefronts with a language switcher and browser-based language detection, plus a country selector with local currencies and free-shipping messages tailored to each region.

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3
Professional Makeup Tools

AI SHOPPING ASSISTANT

An in-house AI chat connected to the catalog and store policies answers shipping and returns questions and helps choose products, while a shade finder page suggests eyeshadow and brow pencil tones for the shopper's skin.

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4
Professional Makeup Tools

BEAUTY BOXES & PRODUCT PAGES

Curated Beauty Box sets sold as separate products, and long-form product pages with materials, what's in the box, usage tips, FAQ, recommended add-ons, a delivery block and a sticky add-to-cart.

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5
Professional Makeup Tools

MOBILE EXPERIENCE

A mobile drawer menu with country, currency and language selectors, swipeable sliders and product galleries, and a cart drawer that shows how far the shopper is from free shipping.

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6
Professional Makeup Tools
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[Client Testimonial]
We knew exactly what we wanted — and they made it real. They didn't just follow specs; they pushed every element to perform.

Fix, build, or scale your store.

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No long proposals.

No wasted time.

Just expert execution that drives results.