Case Study

CAROLINE WINTERS

Caroline Winters is a luxury beauty brand with makeup, lashes, press-on nails and accessories, presented through bold campaign films. MILEDEVS designed and built its Shopify store: a video-first homepage with shoppable product carousels, editorial product pages, Subscribe & Save on press-on nails and curated bundles.

Platform
Shopify
Year
2024
Niche
Luxury Cosmetics

Details

Real results of work with brands on social media. Numbers that speak for themselves.

1
Luxury Cosmetics

CUSTOM SHOPIFY STORE

A video-first storefront for the brand: campaign films stream on the homepage and product pages, a mega menu splits makeup, lashes, nails, bundles and accessories, and help centre, order tracking and wholesale pages support customers.

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2
Luxury Cosmetics

EDITORIAL PRODUCT PAGES

Product pages pair shade swatches, benefit icons and accordions for ingredients, application, FAQs and pairings with editorial blocks, where each claim such as talc-free or easily blendable gets its own shoppable slider.

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3
Luxury Cosmetics

SUBSCRIBE & SAVE AND BUNDLES

Press-on nails can be bought once or on Subscribe & Save with a lower price and free shipping, next to curated nail bundles and makeup sets such as duo and trio kits.

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4
Luxury Cosmetics

SHOPPABLE CAMPAIGN SECTIONS

Homepage sections mix campaign films and photography with product carousels, so every shade of bronzer, blush, lipstick or highlighter is one click away from its product page.

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5
Luxury Cosmetics

MOBILE EXPERIENCE

Dedicated mobile sections swap in phone-friendly videos and media sliders, while product pages keep design swatches, purchase options and the add-to-cart button within thumb reach.

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6
Luxury Cosmetics
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[Client Testimonial]
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