Case Study

CALYPSA

Calypsa is a size-inclusive swimwear brand for women and girls, with coverage-focused UPF 50+ styles sold internationally in local currencies. MILEDEVS took on technical SEO and optimization of the live store: structured data fixes, SEO breadcrumbs, a product and collection merge and Trustpilot reviews built into the theme.

Platform
Shopify
Year
2024
Niche
Size-Inclusive Swimwear

Details

Real results of work with brands on social media. Numbers that speak for themselves.

1
Size-Inclusive Swimwear

TECHNICAL SEO & OPTIMIZATION

Ongoing technical SEO for a large, busy swimwear store: an audit-driven fix list worked through on a copy of the live theme, then released without interrupting sales.

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2
Size-Inclusive Swimwear

STRUCTURED DATA

Traced the hard-coded JSON-LD in the theme and fixed the Product schema errors on product pages, so search engines read every product, its images included, without errors.

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3
Size-Inclusive Swimwear

BREADCRUMBS & CATALOG

Breadcrumb trails on collection and product pages with BreadcrumbList structured data, plus a product and collection merge that keeps a large catalog of tops, bottoms, plus-size and girls' lines tidy.

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4
Size-Inclusive Swimwear

TRUSTPILOT REVIEWS

Trustpilot reviews built into the theme: a review carousel under the best sellers on the homepage and rating badges on product pages and in the footer, bringing independent social proof into the store.

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5
Size-Inclusive Swimwear

MOBILE & TABLET

Every change was set up for phones and tablets as well as desktop: on mobile the breadcrumb trail sits above the product gallery, and the Trustpilot widgets were checked on all three screen sizes.

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6
Size-Inclusive Swimwear
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[Client Testimonial]
We knew exactly what we wanted — and they made it real. They didn't just follow specs; they pushed every element to perform.

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