Case Study

BRAINRICH KIDS

Brainrich Kids makes modular steel indoor play gyms for children aged 3 and up, sold to families across the US. MILEDEVS designed and built the Shopify store: a story-led homepage, product pages with ceiling-height variants and monthly pricing, an embedded play gym quiz and clear paths to financing and HSA/FSA payment.

Platform
Shopify
Year
2024
Niche
Kids' Indoor Play Gyms

Details

Real results of work with brands on social media. Numbers that speak for themselves.

1
Kids' Indoor Play Gyms

CUSTOM SHOPIFY STORE

Custom Shopify theme with a story-led homepage: a video hero, the brand's key promises, real family photos, the modular system explained step by step, owner reviews and a Knowledge Center of buying guides.

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2
Kids' Indoor Play Gyms

VARIANT & PRICE LOGIC

Each gym comes in standard, tall and short ceiling-height versions. The product page opens on the most affordable one, collections list 'from' prices, and the monthly Shop Pay price sits right under the title.

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3
Kids' Indoor Play Gyms

PLAY GYM QUIZ

An embedded quiz, linked from the header and the homepage, asks about ceiling type and height, the number of kids, their ages and any sensory needs, then recommends the gym model that fits the room and family.

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4
Kids' Indoor Play Gyms

FINANCING & HSA/FSA

A Ways to Pay block and a Financial Assistance page explain every route to buy: Shop Pay Installments, pre-tax HSA/FSA dollars with a Letter of Medical Necessity, disability waivers and a financial aid form.

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5
Kids' Indoor Play Gyms

MOBILE EXPERIENCE

On phones the hero puts both paths up front, shop or take the quiz, and product pages stack the gallery, monthly price and large ceiling-height buttons above full-width Add to cart and Shop Pay buttons.

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6
Kids' Indoor Play Gyms
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[Client Testimonial]
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